Hi, I'm Misa Kobayashi
I design experiences that communicate, convert, and create long-term value.
As a freelance design consultant, I specialize in web and brand visuals that are not only beautiful, but also purposeful. My approach connects business goals with user needs—through strategy, structure, and storytelling.
Currently, in addition to freelance work, I serve as a UX and marketing designer at a Fintech company, working on conversion optimization, UI/UX improvements, and project planning in Tokyo, Japan.
I strive to go beyond aesthetics to deliver design that solves real problems and supports sustainable growth.
From UX research to website design, I help brands create experiences that are both beautiful and effective.
Every project blends strategy, usability, and storytelling to build digital spaces that truly connect with people.
Process
From insight to impact — a strategic, human-centered workflow that connects creativity and measurable growth.
Discover & Define
Understand the real goals, audience, and challenges behind the project.
Define a clear direction that connects business objectives with user needs.
Design & Align
Translate strategy into intuitive experiences and consistent visuals.
Collaborate closely to align every design decision with measurable outcomes.
Deliver & Evolve
Launch confidently, analyze insights, and refine continuously.
Design is not a one-time outcome — it grows with your business.
